The Altering Role of Community Television Sporting activities Broadcasting

If you can find been a single immutable rule in the course of American tv heritage, it has been neighborhood news. Just about from The instant the station initial signed on air, they started carrying community news in which athletics normally played A significant position. An absence of consistent programming sources in these early several years led lots of stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball recreation ("NBC Heritage", 2003). When acquiring nearby newscasts to match their viewers, these stations commonly bundled sports and weather. As an example, in 1961 WKMG commenced its initially comprehensive-time information Office in Orlando. Newscasts include Frank Vaught's sports reports ("The background of," 2003).

Sports have held a dominant position in nearby news broadcasting for a number of many years, but current business trends have known as into query this position. Segmented audiences, changing demographics, and declining information profitability have compelled the station to reexamine its community athletics phase. “Athletics is probably the very last regions of Tv set the place folks do issues the way they normally have,” claims television executive Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Trouble for Community Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Challenge for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Challenge for Neighborhood TV Athletics

None of this is Great news for your area television sports sector, and that is more and more less than scrutiny from station execs. In spite of its common presence in just neighborhood newscasts, sports have prolonged been regarded as a "tuning" issue. Based on a study by the Radio and Television Information Directors Foundation, only 31% of viewers claimed they had been 'incredibly interested' in sporting activities and 32% had been 'rather interested' ("Journalism and Ethics", 1998). This compares to 72% who expressed fascination during the climate. "Athletics are extremely polarizing." mentioned tv information consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Studies have shown that Girls are significantly less considering athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not a soul is listening is not a great utilization of air time" (Deggans, 2000).

Some stations have eradicated the sport, while others have diminished their allotted time. Dependant upon the working day of your 7 days (weekends have extra sports time), sports segments have traditionally received in between three and five minutes of local news protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Minimize time for sports activities by just three along with a half minutes for three several hours of stories. Some others while in the sector have applied new methods, like sports tales that aim extra on persons than scores or cater to your wider news viewers. "What we're attempting to do now could be take care of athletics as news," suggests KDKA information director Al Blinke. “We want to do some thing further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Variations in regional sports may very well be a 스포츠중계 reflection of the large upheaval happening throughout broadcast information. When the sporting activities sector is not Harmless, what about other information aspects? CBS Group News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] design.”

On a far more fast amount, alterations in the regional sports sector right impact Countless aspiring sportscasters. Stations which are cutting down their commitment to athletics are lowering their sporting activities workforce levels, which impacts The task current market. Another news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to at least one full-time, a single in command of the information three days every week, and it had been a struggle to remain there.”

Equally crucial, improvements in just how sports are presented are forcing sports activities broadcasters to learn new techniques. Not can sportscasters center on scoring. They may have to make the presentation much more participating for regular enthusiasts. This is certainly also vital for journalism schools across the country, which have to document what stations want inside the sports activities sector and update their education curricula.

Will these alterations get the job done or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Enable’s reserve closing judgment until eventually September, if the Steelers, faculty, and highschool soccer seasons get started in earnest. Then the station is going to be . There exists an error in clock management.”

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